Online video has been the subject of a fair amount of research of late (see here and here for examples), and is certainly worthy of the attention. But, Edison Research and Arbitron would like to remind everyone that there’s something else out there called online radio, and among users, it’s far ahead of online video in terms of weekly consumption. According to the researchers’ study [download page], self-reported time spent per week is about 3 times higher for weekly online radio listeners (11 hours and 56 minutes) than for weekly online video viewers (4 hours). And the gap’s only getting bigger. (more…)
Among Weekly Users, Online Radio Consumption Trounces Online Video
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Top 10 Broadcast TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Real Estate Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Cable TV Engagement, Week of Mar 18-24, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Social Networking Websites & Forums – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Top 10 Video, Multimedia Websites – March 2013
Note: The Experian Hitwise data featured is based on US market share of visits as defined by the IAB, which is the percentage of online traffic to the domain or category, from the Experian Hitwise sample of 10 million US internet users. Experian Hitwise measures more than 1 million unique websites on a daily basis, including sub-domains of larger websites. Experian Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market orientation and competitive context. The market share of visits percentage does not include traffic for all sub-domains of certain websites that could be reported on separately.
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Irrelevant Pop-Up Ads A Major Irritant to Consumers
A poll of Americans’ attitudes to bad ads by InsightsOne finds that more Americans are annoyed by irrelevant pop-up ads (70%) than by male (66%) or female (54%) enhancement ads, and even emails from deceased African leaders who have left them money (64%). Clearly, the light-hearted survey had a fairly loose definition of the term “advertising.” Nevertheless, the results do suggest that relevance matters: 58% said they are annoyed by ads for products and services they do not need. (more…)
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Social Logins in Q1: Google Eats Away at Facebook’s Lead
Facebook was once again the leading option in Q1 2013 for social logins, among online users who opted to use a social network identity to speed up registration on sites across the web, according to data released this month by Janrain. But Facebook lost ground for the second consecutive month, after dropping from its majority share in Q4. In Q1, Facebook slipped 3% points to 46% share, down from 54% in Q3 2012. (more…)
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Top Tablet Ad Models Uncovered; Context Matters
An exhaustive global study [download page] that took place over 14 months and reached roughly 1 in 3 tablet owners in the US claims to have uncovered the top 3 tablet advertising models: pre-roll with overlay; rich media interstitial; and banner to full page rich media. The study, conducted by VivaKi’s The Pool, reveals that each model generated higher recall and likability than their respective benchmarks, but were preferred by consumers for different attitudinal metrics. (more…)
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Media Consumption is Not Necessarily a Zero-Sum Game
Heavy usage of one of the top 3 media (by reach) does not necessarily mean that less time is spent with the other media, according to [download page] results from an Edison Research and Arbitron study. The study looks at self-reported average time per day spent with the internet, TV, and radio, sorting the results by heavy users of each. Heavy internet users (4+ hours per day) report spending more than 7 hours per day on the internet – but the amount of time they spend watching TV (3:35 vs. 3:33) and listening to the radio (2:07 vs. 2:04) is on par with the general population. (more…)
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Asian and Hispanic Households Will Outspend Whites Over The Remainder of Their Lives
A comprehensive study of multiculturalism in America by Geoscape determines that Asian and Hispanic households will outspend non-Hispanic White households in their lifetimes. The study (executive summary download page here) pegs consumer spending for the remaining lifetime of an average Asian household at roughly $2.4 million, compared to slightly less than $2 million for Hispanics, about $1.6 million for Whites, and $1.3 million for Blacks. (more…)
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TV Cord Cutters Growing Faster Than Expected, Numbered >1 Million Last Year
The number of American pay TV subscribers cutting the cord to focus solely on Netflix, over the air, online, and other sources is growing faster than expected, according to the latest study from Convergence Consulting Group. Last year, the researchers predicted that 930,000 pay TV subscribers would cut the cord, but this year estimate that 1.08 million went ahead and did so. That represents 1.1% of pay TV subscribers, and means that between 2008 and 2012, 3.74 million (3.7%) of US TV subscribers cut their subscriptions. (more…)
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Event-Hosting Small Businesses Look to Workshops for Success
More than 4 in 10 small businesses host events, with 71% of those believing that they’re important to their organization’s success, according to new data released by EventSpot by Constant Contact. On average, these businesses are hosting 13-14 events per year, with the most common types being workshops/seminars/lecturs (63% B2B; 56% B2C) and classes (52% B2B; 48% B2C). Somewhat intuitively, the results show that conferences are more popular among B2B than B2C businesses (44% vs. 23%), while the opposite is true for social gatherings (36% vs. 47%). (more…)
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For Coupons, Most Americans Still Turn to the Sunday Paper
Local businesses are spending more on promotions than advertising, per a recent report, and perhaps with good reason. According to recent survey results from Linkable Networks, 95% of consumers use coupons when they shop, including 30% who claim to do so every time they shop. And while the internet is turning into a prime source of coupons, inserts in the Sunday newspaper still rule the roost, with 78% of coupon users saying they typically find them there. (more…)
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New Revenue Sources Help Offset Decline in Newspaper Ad Spend
Newspaper ad revenues dropped by 6% last year, marking the 7th consecutive year of declines after a 7.3% fall last year, per new figures from the Newspaper Association of America (NAA). But, reflecting a changing composition of revenues that has moved beyond advertising and circulation trends only, the NAA has moved to a new method of revenue reporting. And those results contain some positive signs for the industry: overall revenue for US newspapers fell by a more modest 2% last year, as various other sources saw gains. (more…)
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RTB Projected to Account for 25% of Online Video Ad Spending Next Year
Total spending for real-time bidding (RTB) on video ads is estimated to grow by a compound annual rate of 57% between 2011 and 2014, per a new study [download page] commissioned by SpotXchange and conducted by Forrester Consulting. That would outpace the 20% compound annual growth rate for total spending on video advertising, meaning that RTB would account for 24.7% of total spending next year, up from just 8.7% last year. (more…)
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By 2018, About 1 in 5 Americans Will Be of Hispanic Origin
Here’s something marketers can’t ignore: the cultural make-up of the US is changing, and quickly. Recent Census Bureau data has highlighted that by 2060, close to 1 in 3 Americans will be Hispanic. For those wanting a closer-term projection, a new study [executive summary download page] from Geoscape forecasts that 19% of the population (excluding Puerto Rico) will be of Hispanic origin by 2018. That’s up from 17.4% this year. (more…)
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40% of Mobile Searches Said Conducted While Watching TV
It’s no longer news that TV is becoming part of a multi-screen experience, but it’s helpful to know what kind of activities are being performed while watching TV. According to new survey results from iAcquire and SurveyMonkey, search is a big player: the study indicates that 40% of mobile searches are conducted while users are watching TV. While the study doesn’t delve into whether or not TV prompts those searches, research released last year suggests that TV can be a significant catalyst for mobile search. (more…)
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Top 10 at Domestic Film Box Office, Weekend of Apr. 5-7, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Tablet Use in Front of the TV Becoming More Widespread
A survey of 3,501 consumers in Brazil, France, Italy, Spain, the UK, and the US has found that regular use of tablets while watching TV (on a TV set) has soared from 11% in 2012 to 44% this year. Also seeing growth in use were computers and laptops (77% vs. 61%), mobiles and smartphones (68% vs. 42%), books and newsletters (58% vs. 27%), and game consoles (34% vs. 9%), per the Accenture study [pdf]. Interestingly, tablets are being used relatively more for TV-related content than the other devices. (more…)
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