Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
Top 10 at Domestic Film Box Office, Weekend of Oct. 11-13, 2013
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Card-Linked Marketing Touted For Its Ability to Reach Loyal Customers
Almost 9 in 10 marketers believe that card-linked marketing (CLM) – advertising directly through consumers’ online and mobile banks statements with targeted cash-back offers based on purchase history – has benefits, says Cardlytics in new research. The most commonly-cited benefit of CLM is its ability to reach loyal customers (49%), per the study, with many also touting its ability to help consumers save money (47%) and to target offers based on consumer purchase history (45%). (more…)
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Top Retail Site Load Times Lengthen Again
The median load time for home pages of the top 500 US retail websites (as ranked by Alexa) keeps slowing down, clocked at 8.56 seconds during the Fall, up from 7.48 seconds in the Summer and from 7.36 seconds in the Fall of last year, per results [download page] from Radware’s latest E-Commerce Page Speed and Web Performance study. In fact, 38% of the Alexa Retail 500 took at least 10 seconds to load. (more…)
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Global Ad Spend in H1: Display Surges; TV Keeps Chugging Along
Global ad spending across major media grew by 2.8% year-over-year in the first 6 months (H1) of this year, with faster growth noted in Q2 (3.5%), particularly in June (5.8%), details Nielsen [download page] in its latest AdView Pulse report. During H1, display advertising – though measured in a subset of markets – posted the fastest growth rate, of 26.6%. TV continued to outpace the overall average, with a 4.2% increase in spending, although it was outdoor (5%) that rose most rapidly among traditional media. (more…)
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Facebook Dominates Social Traffic Referrals, But Pinterest’s Stature Grows
Facebook is easily the leading social referrer of traffic, confirms a new report from Shareaholic, which analyzed 13 months of data collected from 200,000 publishers reaching more than 250 million unique monthly visitors. Referring more than 10% of site traffic to the publishers, Facebook’s share of referrals has grown by 58.8% since September of last year (6.53%). But it’s Pinterest that has demonstrated the most rapid growth over that time period, with its share of traffic growing by 66.5% to 3.68%. In fact Pinterest now drives more traffic than Twitter, StumbleUpon, Reddit, and others – combined. (more…)
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Too Many Companies on Social Media? Almost Half Say Yes
A few months ago a report from YouGov reported a “large increase” in the number of UK consumers who had stopped using social media because they’d had enough of social media marketing promotions, with the study indicating that a majority have negative attitudes to social media marketing. So how do Americans feel about companies’ involvement in social media? Results provided to MarketingCharts from UM’s recent Wave 7 survey offer some insight. (more…)
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Top 10 Brand Movers on Twitter – September 2013
Source: Socialbakers
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Top 10 Brand Movers on YouTube – September 2013
Source: Socialbakers
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Top 10 Brand Movers on Facebook – September 2013
Source: Socialbakers
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55% of Millennials Trying New Brands Priced Below Their Regular Brands
The government shutdown and potential debt ceiling crisis had many consumers anticipating financial hardships, says IRI, citing results to a survey conducted in the days leading up to and immediately after the shutdown. IRI’s Shopper Sentiment Index, though, a measure of the economy’s impact on consumers and how they approach grocery shopping, rose to a new high of 109, up from its previous high of 106 in Q2. Still, while consumer confidence may be enduring, some segments of the population are displaying price-sensitive behavior. (more…)
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1 in 4 Top Retailers Now Sending Cart Abandonment Emails, Most Within the First Day
Almost one-quarter of Internet Retailer 1000 companies send shopping cart recovery emails, a 29% increase from the 19% doing so last year, finds Listrak in its latest shopping cart abandonment study [download page]. Adoption of this practice is growing faster among the Second 500 retailers, of which 25.5% send cart recovery emails, up 35.6% from last year. By comparison, a slightly smaller 23.5% of the top 500 retailers are sending such emails, up 21% year-over-year. Retailers are reaching back to cart abandoners sooner, and using more than one message, per the study. (more…)
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As Online Video Ad Views Continue to Climb, Google Surrenders Top Rank to AOL
Online video ad views continued to mount in September, though at a slower rate than seen earlier this year, according to the latest figures from comScore. Total video ad views numbered 22.9 billion for the month, up only slightly over August’s total of 22.8 billion, but still representing a marked increase from the year-earlier total of 9.4 billion. The latest figures indicate that AOL – on the back of its acquisition of Adap.tv – assumed the mantle of the top video ad property in September for the first time, delivering 3.7 billion ad impressions, ahead of Google’s 3.2 billion. (more…)
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Why Join An Online Brand Community?
43% of online Americans between the ages of 16 and 54 have joined a brand community online, per results from UM’s Wave 7 study provided to MarketingCharts. The survey finds that brand communities are more popular among women (47.2%) than men (38.6%), and that 16-24-year-olds (54.6%) are much more likely to have ever joined one than 45-54-year-olds (33.4%). While those results aren’t terribly surprising given previous research into social engagement with brands, it’s interesting to see what motivates these internet users to join a brand community. (more…)
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Facebook Ad Performance Continues to Improve in Q3; Retailers See Higher ROI on iOS
Facebook ad performance showed solid quarter-over-quarter growth again in Q3, says Kenshoo Social in its latest analysis, this time covering more than 85 billion ad impressions across a representative sample of its advertiser and agency customers. Conversion rates were 2.36 times higher this past quarter than in Q2, with revenues more than doubling and ROI tripling. Kenshoo attributes the performance to several factors, including a refined and more engaging product inventory that has skewed more towards high-performing news feed units, and better audience targeting capabilities. (more…)
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Top 10 Broadcast TV Engagement, Week of Sep. 29-Oct. 6, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Cable TV Engagement, Week of Sep. 29-Oct. 6, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Majority of High-Income Shoppers Visiting Dollar Stores
Dollar stores aren’t just the province of lower-income shoppers, says Mintel in new research. In fact, only one-third of shoppers from the highest-income households ($150k+) say they don’t visit them, while most are frequenting the stores as much or more than they did last year. 6 in 10 high-income dollar store shoppers agree that dollar stores offer better prices than other retailers, but respondents from this group are less satisfied with the product selection. (more…)
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More Than 1 in 4 Global TV Sets Forecast to be Internet-Connected by 2018
About 1 in 10 TV sets across 40 countries around the world were connected to the internet last year, according to recent estimates [pdf] released by Digital TV Research. That translates to about 228 million sets last year – a number that’s forecast to soar to almost 760 million by 2018. That would represent 26.8% of TV sets across those countries. Much of the growth will take place outside of the US, which is estimated to this year account for one-third of connected TVs, with that proportion falling to 23.5% by 2018. (more…)
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Downtime? Half of UK Smartphone Owners Prefer to Check Their Devices
More examples of smartphone dependence are emerging (to go with some listed here), this latest one coming from the IAB UK. According to the IAB’s report, 52% of UK smartphone owners would prefer to check their phone during any downtime rather than sit and think. Among 18-30-year-old smartphone owners, that figure rises to 62%. Apparently, no amount of “downtime” is too short: almost 4 in 10 admit to checking their smartphones during a break in conversation with their friends. (more…)
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Vine Said Fastest-Growing App of the Year-to-Date; Global Reach Still Small
Vine is the year’s fastest-growing mobile application to-date (though the criteria for inclusion on the list is unclear), with its global audience increasing by an estimated 403% from Q1 through Q3 2013, easily topping other fast-growing top mobile applications such as Flickr (146%), Instagram (130%) and WhatsApp (123%). That’s according to new survey results from GlobalWebIndex, which also indicate that Vine has plenty of room for growth: the study suggests that it was used in the past month by only 3% of mobile users across 32 markets. That translates to an estimated audience of 23.6 million mobile users. (more…)
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