Smartphones and tablets combined to account for 28% of organic search traffic in Q3, up from 26% a quarter earlier and 21% a year earlier, per the latest quarterly report [download page] from RKG. Most of that traffic (roughly 19%) came from iOS devices, fairly evenly split between the iPad and iPhone, as Android devices contributed another 8% of traffic. While Google has traditionally seen a greater share of mobile traffic than Yahoo, this past quarter saw Yahoo pulling ahead. (more…)
Mobile’s Share of Organic Search Visits Grows Again in Q3; Yahoo (31%) Outpaces Google (30%)
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Online Ad Revenues Up 18% Y-O-Y in H1; Mobile’s Share Doubles to 15%
Online ad revenues increased by 18% year-over-year to reach $20.1 billion in the first half (H1) of this year, according to the latest revenue report [pdf] from the IAB and PricewaterhouseCoopers (PwC). Needless to say, that sets yet another peak for online ad revenues, which totaled $10.3 billion in Q2, in itself an 18% increase over the year-earlier period and a 5% quarter-over-quarter rise. Revenues have now grown by double-digits on a year-over-year basis for 13 consecutive quarters. Search retained the largest share of revenues, while mobile continues to be the fastest-growing format. (more…)
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Top 10 Broadcast TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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Top 10 Cable TV Engagement, Week of Sep. 23-29, 2013
Source: Rentrak. Content in Rentrak updates is produced and/or compiled by Rentrak Corporation and its TV Essentials data collection and analytical service. The “Stickiness” Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min).
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In the UK, TV and Radio Seen Tops for ROI
A new econometric analysis released by the UK Radio Advertising Bureau (RAB) and conducted by Holmes & Cook has found TV to be the most efficient medium for brands in terms of return on investment (ROI), with radio coming in second. The extensive study – which leveraged data shared by all of the major agency groups including Havas Media, IPG Mediabrands, and Starcom Mediavest – indicates that the average ROI for brands on TV is £8.70, with radio’s ROI coming in at £7.70. (more…)
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Consumer Magazines’ Print Ad Revenues Up 4% Y-O-Y in Q3
Sure, it’s not the torrid pace of growth that online advertising is seeing, but it’s positive nonetheless. The latest Publisher Information Bureau (PIB) data from the Association of Magazine Media (MPA) shows that while consumer magazine advertising pages in print were down by 1.8% year-over-year in Q3, ad revenues grew by 4% to about $4.6 billion. For the year-to-date (YTD), spending is up by 1.6%, roughly on par with Kantar’s estimates for H1 growth. (more…)
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One-Quarter of SMB PPC Budgets Said Wasted
An analysis of 500 SMB AdWords accounts suggests that the average small business spends $1,200 on PPC and wastes more than one-quarter of that total. The research, conducted by WordStream, points to 5 areas where account managers are lagging and can improve their campaigns: mobile search best practices; ad relevancy; account activity; keyword optimization; and landing page quality. (more…)
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QR Code Scans Lead Some Smartphone Owners to Make Unplanned In-Store Purchases
31% of US smartphone owners have texted or scanned a QR code to get more information or a special in-store deal, finds Vibes in a new study [download page] of mobile consumer behavior. The study – which details the rising influence of smartphone use in-store – indicates that 40% of these QR code-using consumers claim to have made a purchase they hadn’t planned to as a result of the information they received. (more…)
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27% of Global Execs: Digital Transformation Already “A Matter of Survival”
More than 1 in 4 executives from around the world believe the time has already come to implement digital transformation across their organizations, and that doing so is already a matter of survival. That’s according to new research from MIT Sloan Management Review and Capgemini Consulting, which also finds an additional 51% believing that it will become critical to implement digital transformation this year (18%) or within the next 2 years (33%). But the pace of change is too slow for many. (more…)
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One-Third of Millennial Online Video Viewers Watch Little to No Broadcast TV
Broadcast TV isn’t all that popular among a subset of Millennials, finds the New York Times (NYT) in research reported by Poynter. Among the online video users surveyed, 34% of Millennials (18-34) reported watching mostly online video or no broadcast TV, compared to 20% of Gen X (35-49) respondents and 10% of Boomers (50+). A quibble with coverage of this research, for which headlines have tended to portray the results as applicable to all Millennials: the NYT surveyed online video users, not the broader Millennial population. (more…)
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For Young Smartphone and Tablet Owners, Mobile is the Primary Entertainment Medium
Almost three-quarters of mobile consumers use a smartphone, according to results from a Frank N. Magid Associates survey, a figure well above recent estimates from comScore that put the figure closer to 60%, although that figure is based on ownership rather than use. Penetration figures aside, the survey finds that among 18-34-year-old smartphone and tablet users, a leading 35% count those devices as their primary entertainment medium, with 34% pointing to the laptop or PC and just 21% to the TV. (more…)
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Only 1 in 3 Americans Claim That Social Media is Important to Them
Asked how important social media is to them, only 32% of Americans aged 18-64 rated social’s importance a top-2 box score on a 5-point scale, according to recent survey results from Ipsos OTX. That makes Americans about 20% less likely than the average respondent across 24 markets to consider social media important to them. Social media scores higher among women (37%) and those under-35 (45%) in the US, but those figures also lag the corresponding global averages (46% and 50%, respectively). (more…)
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Where in the World Are Digital Natives Most Densely Concentrated?
If all the “digital natives” in the world combined to form their own country, it would be slightly larger than the US, according to a report [pdf] from the International Telecommunications Union (ITU) and the Georgia Institute of Technology, which together constructed a model to estimate the number – and penetration – of digital natives around the world. Out of the world’s population of 7 billion, an estimated 363 million count as digital natives, per the report. That’s 5.2% of the world’s population – but that figure varies significantly by country. (more…)
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The World’s 10 “Most-Loved” Brands
Google tops the list of Americans’ most-loved brands, according to recently-released research from Vision Critical. But expand the sample to consumers in 15 key markets around the world, and Google drops a couple of places. A new study from APCO Worldwide indicates that The Walt Disney Company is the world’s most-loved company with an emotional linking index of 74.7. The index measures consumers’ emotional attachment to companies across 8 dimensions, resulting in a score on a 100-point scale. (more…)
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SNF Still Carries Easily The Highest Primetime Broadcast TV Spot Price Tag
How expensive is it to advertise during “Sunday Night Football”? About $570,000 for a 30-second spot in NBC’s games and $595,000 for Fox’s slate of late games, says Adweek in a new survey of media buyers. “Sunday Night Football” (SNF) has been the most expensive for at least a couple of years (see here and here), and the price tag keeps going up. Following SNF is CBS’ “The Big Bang Theory,” which now draws $326,260 per 30-second spot, an 18% jump from last year’s $275,573. (more…)
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DMA: Data-Driven Marketing Adds $156 Billion to the US Economy
The Data-Driven Marketing Institute (DDMI), a Direct Marketing Association (DMA) initiative, has released the findings of a study quantifying the economic value of the data-driven marketing economy (DDME – acronym alert!). So here it is: $156 billion and about 676,000 jobs last year. The majority of that value – $110 million – comes from services that are directly or indirectly dependent on data exchanged or rented among firms. In other words, data-driven marketing’s value is very much dependent on the flow and exchange of data through the ecosystem. (more…)
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Video Campaigns Seeing Stronger Engagement Rates on Mobile Than Desktop
The average click-through rate (CTR) for video campaigns in Q3 was almost three times higher on smartphones and tablets (13.64%) than on desktops (5.45%), reveals Unruly in new research using data from more than 3,000 branded campaigns on its social video platform. While desktop CTRs have been rising quickly over the past year (up about 150%), the average CTR for mobile campaigns have more than tripled from 3.73% in Q4. (more…)
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Advertisers Say They Value TV Over Online Video Mainly For Its Wide Reach
Online video and TV are being increasingly put under the microscope by advertisers seeking to gauge their comparative effectiveness, even if they should perhaps be seen more as complementary than as mutually exclusive platforms. Nevertheless, research suggests that online video is favored over TV for the engagement opportunities it provides. What’s the view from the other side? A recent survey from placemedia offers some perspectives. (more…)
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B2C and B2B Content Marketing Trends Compared
MarketingProfs and the Content Marketing Institute (CMI) have followed up their study of B2B content marketing trends with research into the emerging trends in the B2C content marketing space [pdf]. While B2B marketers are beginning to adopt B2C best practices when it comes to e-commerce, B2B marketers have traditionally invested more of their budgets into content marketing than their B2C counterparts, making it interesting to see how both sides measure up in this rapidly-growing area. There are many more similarities than one might expect. (more…)
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Top 10 Twitter TV Programs, Week of Oct. 7-13, 2013
Source: Nielsen
More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet.
Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
Tweets – Tweets ascribed to a linear TV episode.
Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Impressions – The number of times any Tweets ascribed to a TV episode were seen.
Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
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More Pages to Explore .....
