Asked which of a list of risk areas have the most impact on their business strategies, 40% of global respondents to a Deloitte survey cited reputation, making it their leading concern ahead of threats to their business models (32%), economic trends (27%), and competition (also at 27%). Those are the views of more than 300 C-level executives, board members and specialized risk executives at large companies, with reputation overtaking brand, 2010’s leading risk. Social media is fueling the concern over reputation, according to the study’s authors. (more…)
The Advent of Social Media Has Brought Reputation to the Forefront of Strategic Risk Concerns
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Despite Perceived Benefits, Customer Experience Strategies Said Immature And Not Well Integrated
The majority of companies and agencies are committed to delivering an integrated customer experience, finds Econsultancy [download pages] in a survey of global (though primarily UK-based) digital marketers, produced in association with CACI. But only few respondents report that they – or their clients – have well-developed strategies, with the majority indicating instead that their strategies are just now being developed. Similarly, a plurality say the customer experience provided is not very integrated. (more…)
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Most Likely to Click on an Online Video Ad in Q3? The 65+ Demo
Slightly fewer than 1 in 8 online video ads in the US were targeted towards the 65+ crowd during Q3, according to Videology’s latest quarterly report [download page] on its platform’s activity. Interestingly, among the various age groups, this demo proved the most likely to click on a video ad, with an index of 103.3, slightly above the index score for 18-24-year-olds (102.1). Even on what some argue to be a more important metric – video completion rates – the older group held up well. (more…)
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How Do Marketers Respond To Being Marketed To?
Marketers have – presumably – an excellent understanding of what a lead generation campaign entails. So how do they respond when they’re the target? Quite well, says LeadJen [download page] in a study that analyzed records for lead generation campaigns targeting lists of marketers over a 3-and-a-half year period spanning from 2010 through this year. The results indicate that the average connect rate for lead gen efforts aimed at marketing professionals was 13%, compared to 10-12% for other professions. How were those appointments set? (more…)
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Global eCPM Trends in Q3
Global eCPM averages remained fairly steady on a quarter-over-quarter basis across display, mobile, and video channels, particularly when compared to trends from prior quarters, according to Turn’s “Global Digital Audience Report” [download page] covering Q3 activity. Display ads saw the largest relative change, as eCPMs averaged out at $1.28 in September, up 4.9% from $1.22 in June following a 16% increase during the prior quarter. After sporting double-digit increases between Q1 and Q2, mobile and video eCPMs showed only marginal changes during the past quarter. (more…)
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US Tablet Owner Demographics as of September 2013
35% of Americans aged 16 and older now own a tablet, says the Pew Research Center’s Internet & American Life Project, citing results from a survey [pdf] conducted between July and September. While that figure represents a large increase from 25% in November of last year, it’s only a marginal increase from a May Pew study, in which it found 34% of adults aged 18 and over to own a tablet. As with the previous study, this latest research covers the demographics of tablet owners, but with a couple of extra pieces of data. (more…)
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One-Third of Mobile Barcode Scanners Were Aged 45+ in Q3
ScanLife has released its latest quarterly Mobile Barcode Trend Report [download page] in which it reports rising activity now exceeding 181 scans per minute around the world, with 35-44-year-old women the most active scanners. During Q3, 34% of mobile barcode scanners were in the 45-54 (19%) or 55+ (15%) age groups. While that’s not much of a change from Q2 (33%) and Q1 (32%) totals, it marks a much larger change from 2 years ago, when just 19% of scanners fell into those age groups. (more…)
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For Mobile Ad Monetization, iOS Continues to Outperform Android
Among mobile platforms, Apple’s iOS continues to outpace Android in monetization performance on the Opera Advertising mobile platform, as Opera details in a report covering platform activity in Q3 2013. Looking just at smartphones, the iPhone (31%) and Android smartphones (30.3%) may have been running neck and neck in terms of traffic share, but iPhones generated 36.4% of publisher revenue compared to just 27.3% for Android. The iPad similarly punches above its traffic share when it comes to revenue generation. (more…)
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After Making Biz Inquiries Online, 72% Believe The First Company To Call Has The Advantage
When inquiring about a product or service, only 6% of all potential buyers submit online inquiries to a single company, with a significant majority submitting inquiries to 3 or more companies. That’s according to a new study [download page] from Velocify and PossibleNOW, which commissioned Zogby Analytics to conduct an online survey of more than 1,000 adults in the US who had submitted an online form requesting information or expressing interest in a product or service with a value of $1,000 or more. The results suggest that the first company to respond holds the advantage. (more…)
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86% of Brands to Increase Video Ad Spend in 2014. Where’s the Money Coming From?
Digital media and marketing professionals are bullish on video ad spending, find Adap.tv and Digiday in their latest semi-annual “State of the Video Industry” report released today. Brands reported an average 65% increase in spending this year over last, with agencies upping their expenditures by 83%. And the dollars should keep coming: roughly 9 in 10 brand and agency respondents plan to increase video ad spending next year. So where’s that money coming from? (more…)
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Twitter Overtakes Facebook as Teens’ Most Important Social Network
Some encouraging news for Twitter as it prepares for its IPO: it now ranks ahead of Facebook as teens’ most important social network, according to the latest semi-annual survey from Piper Jaffray. The study indicates that Facebook’s popularity has weakened considerably among teens: just 23% named it their most important social network, down from 33% 6 months ago and 42% a year ago. By comparison, a leading 26% of teens named Twitter their most important social network in the latest study. (more…)
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Top 10 at Domestic Film Box Office, Weekend of Oct. 18-20, 2013
Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials theatrical box office data collection and analytical service.
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Top 10 Twitter TV Programs, Week of Oct. 14-20, 2013
Source: Nielsen
More results (Tweets, Unique Authors, and Impressions) can be found in the attached spreadsheet.
Activity metrics (Unique Authors and Tweets) are a measure of relevant Twitter activity from three hours before, during and three hours after an episode’s initial broadcast, local time. Reach metrics (Unique Audience and Impressions) measure the audience of relevant Tweets ascribed to an episode from when the Tweets are sent until the end of the broadcast day at 5am. The data includes new/live primetime and late fringe episodes only and excludes sports events. Nielsen Twitter TV Ratings are only available for English-language U.S. Broadcast and Cable Networks.
Tweets – Tweets ascribed to a linear TV episode.
Unique Authors – Unique Twitter accounts that have sent at least one Tweet ascribed to a specific TV episode.
Impressions – The number of times any Tweets ascribed to a TV episode were seen.
Unique Audience – The total number of distinct Twitter accounts accruing at least one impression of one or more different Tweets ascribed to a TV episode.
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Top 10 Brand Movers, September 2013
Note: Compete‘s clickstream data are collected from a 2,000,000 member panel of U.S. Internet users (about a 1% sample), using diverse sources. Using statistical normalization methodology, Compete creates precise projections of the behavior of the entire U.S. Internet browser population on monthly and weekly basis. In addition, Compete provides daily estimates of share of consumer attention garnered by the top Internet sites and the velocity of change of this attention.
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Online Video’s Existing Measurement Standards Still Roil Buyers
Video ad spending is on its way up, detail Adap.tv and Digiday in their latest semi-annual report on the online video industry. But while there’s a great deal of enthusiasm for the potential of online video, a strong majority of survey respondents – including 65% of brands and 70% of agencies – say that existing measurement standards don’t satisfy their need for audience guarantees. There appear to be two main problems plaguing buyers. (more…)
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51% of Americans Switched Providers in the Past Year Due to Poor Customer Service
The US “switching economy” represents about $1.3 trillion in revenues that are up for grabs across 10 industry sectors, according to a new Accenture study that analyzes switching rates and consumer spending forecasts. In fact, 51% of US consumers claimed to have switched service providers at some point during the past year as a result of poor customer service experiences, up from 46% in the 2012 survey. Remarkably, that’s one of the better regional results in the survey, which finds that globally, 66% of consumers reported having switched providers during the past year, up from 62% the year before. (more…)
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Some Brands’ Instagram Videos Are Going Viral
40% of the 1,000 most-shared Instagram videos last month were branded, says Unruly in newly-released data. By comparison, previous data from Unruly has indicated that branded content represented just 4% of the top 100 Vines tracked earlier this year, while only 1% of content in the Unruly Viral Video Chart Top 100 Most Shared Videos was branded at that time. Unruly’s latest data shows that MTV was the most shared brand on Instagram last month, itself accounting for 84 of the top 1,000 most-shared videos, for 134,100 total shares. (more…)
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Charting Desktop Visitor Counts to Popular Social Sites For The Year-to-Date
The latest monthly ranking of US web activity has been released by comScore, and yes, Yahoo (197.8 million unique visitors) topped Google (191.5 million) for the third consecutive month among desktop-only visitors, although Google likely retains the largest audience when factoring in mobile counts. Yahoo is widening the desktop gap for the time being – and that’s without factoring in traffic to Tumblr. So how is Tumblr faring so far this year? And what about other social media sites? Looking back at 9 months of data offers some insights. (more…)
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Which Top US Brands Are Enjoying The Best Word-of-Mouth?
Companies should move beyond the Net Promoter Score (NPS), as it overstates the percentage of consumers who are considered “detractors,” argues ForeSee [download page] in a new report. Rather than assume that survey respondents who wouldn’t actively recommend a brand are “detractors,” ForeSee touts a new metric, the Word of Mouth Index (WoMI), which follows up the NPS question about likelihood to recommend with one about the likelihood of a consumer to discourage others from doing business with a company. So who tops the new metric? (more…)
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Real-Time Bidding: Retail Easily the Top-Spending Sector in Burgeoning Market
Retail is by far the largest advertising sector by real-time bidding market share, outspending other sectors such as auto, financial, telecom, and travel, according to [download page] a report from Casale Media covering Index activity during the first half of the year. Almost half of retail sector spending comes from two sub-categories: apparel and footwear (24% of Q2 spending) and house and home (23% share), with those sub-categories alone accounting for more spending in Q2 than some entire sectors, including media, education and health. (more…)
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